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Another core component of any website includes its footer. Research has established the value of this content area. Because of current best practices and trends, 91��Ƭ�� University has adopted a “fat footer” format, which will help enhance search results for end users.

The university’s baseline template footers include the following elements:

• College/Program/Department full name
• If department website belongs to another group (e.g., School of Art within the College of the Arts), the parent department's name will appear, as a link, under the current department's name.
• Vertical quick links in white text, if desired
  • Maximum of eight
  • If more than five are used the lower ones are often overlooked
• Social media and “more” icon for all social media outlets
• Phone number
• Physical address
• Mailing address
• Email
• 91��Ƭ�� logo (with link to )
• Global information links
• Copyright information
• SEO meta data